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At Your Brand Cover we want to reassure you that we use your information both responsibly and securely to provide you with the best possible service. Below we explain what we do with your information and your rights to your information.


Your Brand Cover Limited ("we") is the "Data Controller" of your information. If you have any queries with regard to how we handle your data you can contact us by phone on 0800 023 9900 or email at or write to us at Your Brand Cover, PO BOX 5254, Worthing, West Sussex, BN11 9PA.

Using Your Information

Personal Data Type: Name, address, contact details and payment details, age profile or DOB, Product information (i.e. appliance type, appliance age)

Source: The personal data we use is obtained from reputable UK registered Data Brokers and is usually generated from a number of marketing surveys collected via online and telephone sources. We undertake due diligence on all our suppliers to try and ensure that the appropriate lawful collection of your data for marketing purposes. We screen all telephone numbers  via the TPS systems to ensure those that have objected to marketing calls are excluded, unless you have directly consented to us calling you.


The personal data we have collected will be used as per below;

Activity: Marketing Purposes

The need to process: To offer our products and services to the consumers of the UK

Lawful Basis: Legitimate Interest/Consent

Activity: Contractual Obligations

The need to process: Arranging repairs and replacements of your household appliances.

Lawful Basis: Contract / Opt In

Activity: Contractual Obligations

The need to process: Processing agreed payments via card and direct debit.

Lawful Basis: Contract / Opt In

Activity: Contractual Obligations

The need to process: Collecting Outstanding  Payments

Lawful Basis: Contract / Opt In

Activity: Post

The need to process: To send you your service contract certificate and supporting documentation

Lawful Basis: Contract / Opt In

Rights to your information

By writing to the Data Protection assignee using the contact details provided below, you have the right to ask us:

  • For a copy of the personal information we hold about you

  • For a copy of the personal information you provided to us to be sent to you or a third party in a commonly used, machine readable format

  • To update or correct your personal information to keep it accurate

  • To delete your personal information from our records if it is no longer needed for the original purpose; and

  • To restrict the processing of your personal information in certain circumstances

And you may also:

  • Object to us processing your personal information – in which case we will either agree to stop processing or explain why we’re unable to; and

  • Where we rely on your consent, withdraw that consent at any time.


To request any of the above, please contact us via email at or call on 0800 023 9900

Please note that the above rights are not absolute and certain exemptions apply to them.

You can also make a complaint to the Information Commissioner ( if you feel your personal information has been mishandled.

Sharing your information

We may share you personal information with third party partners required to fulfil our obligations under the Contract. Only the required data will be shared with our partners. For example we may share your data with the following;

  • Payment Collection partners – to allow us to collection payments you have agreed i.e. direct debit and card payments.

  • Marketing partners – to allow us to market our product and services according to your marketing preferences

  • Repair Network partners – to be able to repair your appliances.

  • Appliance Supply partners – to be able to replace your appliances.

  • Revenue Collection partners – to collect outstanding payments.

  • Print and Post partners – to send you your paperwork and plan documentation.

International transfers of your information

We may transfer your information to countries (including South Africa) which may not have data protection laws which provide the same level of protection as provided in the UK. Where this occurs we use approved Data Processing and Sharing agreements combined with various safeguard measures to ensure that such information is adequately secured and protected.


Retention Period

Your Brand Cover Limited will process personal data for up to six years and store the personal data for six years in support of any claims under the contract and other legal obligations.


In the event that you wish to make a complaint about how your personal data is being processed by Your Brand Cover or how your complaint has been handled, you have the right to lodge a complaint with Your Brand Cover’s data protection assignee at or directly with the supervisory authority.

The supervisory body for the UK is: –

Information Commissioner’s Office
Wycliffe House
Water Lane

Tel: 0303 123 1113 (local rate)

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