About Your Brand Cover

Appliance cover built around you
At Your Brand Cover, everything we do starts with a simple belief: appliance cover should be fair, reliable, and genuinely useful for real households.
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We are the appliance cover specialists — and for us, it’s all about you.
Our team has years of experience in the appliance cover industry and has seen what customers don’t want: confusing policies, hidden fees, and cover that doesn’t deliver when it matters. That’s why we set out to do things differently.
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After listening carefully to customers, we created a range of appliance cover plans designed around what people actually need — clear cover, real protection, and peace of mind when something goes wrong.
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All of our plans are built on a strong foundation, including repairs with parts and labour included, no call-out or excess fees, UK-based customer support, and price certainty you can rely on. From there, customers can choose the level of cover that suits their home — whether that’s faster repairs, added servicing, or long-term protection.
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Millions of UK households protect their appliances, and we’re proud to be part of a new generation of providers raising the standard of appliance cover. Our customers trust us because we focus on what matters most.
At the heart of Your Brand Cover are our core values:
Fairness. Value. Trust. Reliability.
No jargon. No hidden surprises. Just appliance cover designed to work for you.
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Terms and conditions apply. Plan benefits vary.
Our core values
Fairness
We believe in treating our customers fairly and will always work openly and honestly.
Value
We keep our overheads low so we can give true value and pass the savings on to our customers. Appliance cover shouldn't cost the earth.
Trust
Our ambition is to build a trusted household brand. We work hard to earn our customers trust and give them the peace of mind that we’ve got them covered.
Reliability
We believe being reliable is of the upmost importance and promise to be there for the customer when they need us most.
